How effective is banner advertising? Will it help boost my business?
When banners ads are distributed through the correct channels and
are placed in front of a target specific audience interested in what
you are offering, the results can be explosive. TheTrafficStream.com's
banner advertising program draws exactly that - targeted specific
traffic to your website. Your ad is displayed in front of thousands
to hundreds of thousands of people on our high traffic partner network.
Our experience in banner web site promotion and marketing makes it
easy for you to get started.
Banners are used as a highly cost effective method of introducing
your company, product, or service to potential customers. Your brand
and message are displayed in a 468 x 60 pixel image across our network
of high-traffic partner web sites. Surfers with an interest in your
company can click through to your site to order or get more information
on what you are offering. For additional details on how our banner
ad program works, read through our Frequently
Asked Questions section.
There are many reasons you should consider using banner advertising
to market your website. First off, banner impressions are one of the
most cost-effective ways of marketing to a wide audience. Compare
a banner ad campaign to an advertisement in print, or in direct mail.
Banner ads cost less to design and place. They also reach a larger
more target specific audience for the money.
Banner advertising is also ideal for establishing your brand or for
providing information about a new product or service. Consumer research
historically shows that most people see an ad several times before
they take action. Banners allow you to display your ad over a period
of time, increasing the chances that a prospect will see your ad and
Your banner ad can be targeted to specific audiences. Our program
allows you to choose from a wide variety of consumer and business
categories. For example, a company that sells golf clubs and apparel
can specify to have their ads appear in the "Sports" or
"Recreation" categories. This way, your ad will only be
shown on websites that fit the categories you select. This results
in a greater conversion and response rate per banner impression served.
Print ads, television, or radio are usually linked to a store in
a physical location that actually has to be visited in person. Banner
ads, on the other hand, can create sales leads that can lead to immediate
purchases. People seeing your advertisement can instantly click through
to your web site store to to learn more, or to make a purchase on
You can track your results and make adjustments to your campaigns
based on responses. We provide a real-time control panel that allows
you to view the number of banner impressions that have been served.
By analyzing the results that are produced during the campaign, you
can modify your banner, landing page copy, or the targeted banner
category to fine-tune your response rate.
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