Use Opt-In Email Campaigns to Generate Web Site Traffic
Opt-In Email Marketing has become a true alternative to traditional
direct marketing campaigns. Sometimes called permission-based email, it
involves sending your message to individuals who previously expressed
an interest in hearing about offers of products or services in your category.
Compared to traditional direct marketing, opt-in email is faster, more
targeted, and offers results that can easily be tracked.
TheTrafficStream.com can take you through every step of the process,
from helping you develop effective creative, to sending your email, to
tracking results and refining your campaign. To learn more, keep reading,
or browse our Frequently
Benefits of Using Opt-In Email to Market Your Website
Permission based email has been used by professional internet marketers
for years. They recognize the many benefits of using email as part of
their Internet marketing strategy. By using the latest technology, TheTrafficStream.com
is bringing opt-in email to companies that previously did not have the
resources to produce and execute campaigns in the past.
One of the biggest benefits of using opt-in email as a marketing tool
is its speed and immediacy. Not only can your message be sent out to targeted
prospects within a few days, the response is almost instantaneous, with
80 percent of recipients acting on your message within 48 hours. Opt-in
email can also be tracked, so you know exactly the number of people your
message was sent to, the number of people that read the message, and the
number of people clicking through to your website.
The flexibility of HTML allows for a wide variety of creative possibilities
in your messaging. You can combine text, graphics, video, Flash, and more
to create a compelling message. When someone reads your message, you have
their complete attention, unlike banner or pay per click advertising,
where you have competing editorial content. You also have the benefit
of providing multiple links to different areas of your website - something
far more flexible than with banner or popup advertising.
With opt-in email, your message goes to a highly targeted audience that
is eager to see your message. When placing your order, you can select
from a wide variety of categories of recipients. For example, if you are
marketing a book or publication, you can send your message to individuals
interested in books and reading. Because the audience is so targeted,
a typical campaign can have between 10 and 15 percent of recipients clicking
through to your website to learn more about your offer.
Finally, Opt-in email is much less expensive than traditional direct
mail. Just think of the money saved on paper, postage, and printing. Plus,
you can experiment with your message and landing pages in a small mailing
to fine-tune your message before sending it out to a wider group of people.
Send Your Email Message to Recipients in the Listed Categories
Your opt-in email campaign can be directed to individuals who have expressed
an interest in receiving emails about the following subjects:
Health & Fitness
How to Get Started:
- Create a concise subject line that is between 4 and 5 words long.
A subject line should always capture the attention of your audience.
By using a catchy "benefit statement", a larger share of the
recipients will open your message.
- Develop your body copy. Remember that with HTML email, you can include
graphics and different font sizes to liven up your message. Remember
to include a call to action that will prompt the recipient to click
through to your web site.
- Email the email ad creative you wish to have delivered to email@example.com
- Once we receive your order and creative,we will prepare your email
lists. It takes approximately 2 - 3 business days before your opt-in
email campaign begins.
- Once your campaign begins, statistics are logged on our servers which
include: Beginning and ending times of your campaign, the quantity of
emails delivered, the number of opens or how many prospects have read
your email, number of click throughs to your site and the number of
people who have unsubscribed from your campaign. All email marketing
campaign statistics are emailed to you once your mailing is complete.
We guarantee at least a 10% open rate or your money back.
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